![]() ![]() Google encourages larger image sizes and bigger image resolution for users, assigns GTINs to the products, offers the most detailed Google Product Categories and updates microdata on product landing pages. The Google Shopping Feed specification updates for the year of 2016 have been published. Need more help with your Google Shopping optimization? Check out the useful Free PDF about Google Shopping tools and top 72 blog posts!. The experts recommended different tools under their answers, while, many of them mentioned that we can use DataFeedWatch, GoDataFeed and Feedonomics for product feed management and other data analysis tools to assist the sales performance tracking.įor the reason that online shopping behaviors change quickly and constantly, we should put all our efforts on continually improving and updating the product feed. Thus, the essential tip is integrated as: continually optimizing the title, description and image of products. Keep improving and optimizing product feed.Īlthough the three tips/tools given by experts are not all the same, they all emphasized the importance of product feed management. Use data analysis tools, such as DataFeedWatch, GoDataFeed, Feedonomics and so on, for feed management or tracking ģ. Create a right title and description in your product feed, containing specific keywords Ģ. The top 3 tips recommended the most by experts are:ġ. That’s why I decided to reach out to the years-experienced Google Shopping experts for advice. But, in practice, I want to keep in mind the most important tips/tools I can never miss in Google Shopping optimization. When I search the keywords, there are so many articles introducing tips for Google shopping in details as beginner's tutorial, ROI analysis, general marketing analysis and so on. “If you could only recommend 3 tips/tools for Google Shopping optimization which 3 would you choose?”Īs a newbie PLAs user, I wanted to know plain and simple which tips/tools I must seriously consider and what I can live without as a retailer. Actually, in Q4 of 2015, Product Listing Ad traffic increased 62% and mobile PLAs grew 180% comparing to the same period in the year of 2014.Īs Google Shopping can attract so many customers and bring retailers a higher revenue, I asked 15+ Google Adwords experts the question: Not only retailers, but customers also like PLAs. As of Q3 2015, according to the statistics provided by the research firm Merkle, PLAs accounted for 62% of the whole non-branded paid search traffics for online retailers. It is true.Īll sizes retailers have seen the power of Product listing ads. There are many articles stating that the Google Shopping attracts the largest traffic for retailers advertising in Google. The table below shows Google Shopping to be the dominating force among online merchants. The total traffic of Google shopping was almost twice higher than, the second best performing platform. To answer this question, we are going to dive into statistics analysis of online shopping business firstly.įrom the statistics on comparison shopping report Q1 the year of 2014, the performance of Google shopping was far ahead on the list. Why Google Shopping (Products Listing Ads) is so attractive?
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